Positioning a Community Bank for Infinite Impact
Kismet has developed media buying and planning strategies for various local and regional campaigns including traditional television broadcast, OTT streaming and paid social media advertising. In addition to planning and placement, we also have systems in place to incrementally monitor the media buy to ensure efficacy and improve ROI.
Kismet led planning, development and delivery of numerous video campaigns with specific business-to-business, consumer direct and Covid-19 response messaging. While independent in concept, visual composure and delivery platform, each video is rooted in the unmatched personal service that is synonymous with Traditional Bank.
In addition to several print advertisements for local magazines and sponsorships, Kismet has assisted Traditional Bank with the design of numerous static and animated digital display ads to accompany video assets as part of various integrated advertising campaigns.
Kismet met separately with Traditional Bank leadership, as well as their business banking, commercial lending and business development teams to map their unique customer journey. This information was utilized to standardize and streamline their company-wide business development efforts.